Whether you are a foreign producer looking at India, or an Indian company launching a new product or grade, the size of the market is the easy part. Anyone can quote a demand figure. The harder questions are who already supplies the buyers, at what price and on what credit terms, and how hard they will fight to keep them.

We answer those questions the way we set our daily prices: by asking the buyers, sellers and traders our analysts speak to every day, and setting what they tell us against our price history for the grade.

Your competitors
Who supplies the market now, and at roughly what price and terms.

Your market
Demand by end use and region, built up from the converters who actually buy, with the buyers named. We do not project it from sector totals.

Your suppliers and costs
Where the raw material comes from, and the landed cost by port and route, with freight, duty, clearing and credit shown separately and set against the delivered price of the current supplier.

Duties and regulations
The duty structure, the registrations you will need, and any change in force or under discussion that would move the landed cost.

You get all of this before you commit, with a clear recommendation and the figures behind it. You also get the key contacts at the buyers, distributors and suppliers you will be dealing with, so the first conversations can start straight away.

A study usually takes four to six weeks, with one analyst, one editor and one sector specialist on it. To start, we need the product, its grade specification, the volume you have in mind, where it will come from and the port you plan to use.

•  Key contacts at the buyers, distributors and suppliers you will be dealing with
•  A landed-cost model against current supply, by port and by route
•  Demand by end use and by region, with the converters named
•  The current suppliers to those converters, with our assessed market prices and terms for similar business, given as ranges
•  The duty and regulatory position, and the changes ahead
•  A clear commercial recommendation, with the workings

Time
Four to six weeks, with one analyst, one editor and one sector specialist.

What we need from you
The product, grade specification and target volume, where it comes from and the port you plan to use.

Terms
Scope, time and fee are agreed in writing before work starts.

What this work is not
This is commercial and market analysis. It is not legal, tax, customs, regulatory or investment advice, and it is not a recommendation to buy, sell or acquire any business or security. Please take your own professional advice before acting on it.