Since 2016 we have published daily chemical and petrochemical prices for the Indian market. The buyers, sellers, traders, plant heads and purchase teams who needed those prices subscribed, and stayed. Today 35,000+ of them get our mailer every working morning, and your advertisement goes to every one of them.

The corporate readers. More than 4,000 organisations can be named from their company email addresses (reliance.com, bhel.in, sabic.com, bayer.com, ongc.co.in, dorfketal.com, atul.co.in and many more), and they are only the visible part of the readership. They include:

• every major Indian refinery and petrochemical complex
• the Nifty 50 chemicals, automotive and FMCG companies
• global majors: BASF, Dow, ExxonMobil, Huntsman, SABIC, AkzoNobel, Clariant, Yara, Sumitomo Chemical, Bayer CropScience
• the Big Four and the strategy consultancies

The bigger half: 30,000+ small operators. Most readers use personal email addresses. They are the people who physically move the Indian chemicals trade, and they are hard to reach any other way:

• small polymer and chemical traders, stockists and distributors in Morbi, Daman, Kandla, Bhiwandi and Jamnagar
• compounders, masterbatch makers and packaging converters
• buyers at small and mid-sized plastics, paints, textile and auto-parts firms, who buy on the day’s price
• commission agents and brokers who trade between regional markets
• industry analysts, consultants and researchers

Why email works. An inbox is a place people enter by choice, expecting something useful. There is no algorithm in between and nothing to scroll past. Our readers asked for the mailer, and your brand arrives with it, in the same few minutes of attention.

They open it before 9 AM IST because their working day starts with it: prices on 376 products, plant news and tender flow. A polymer advertisement reaches buyers as they read PVC prices; an EPC advertisement reaches engineers as they read tender notices. The advertisement sits right next to the news it relates to.

Every part of the supply chain, from upstream producers to service firms, reads this mailer every morning.

• Selling a product. Polymers, intermediates, specialty chemicals, fertilisers, agrochemicals, pigments, additives, fibres, solvents. Your buyers check prices here before they place orders.
• Buying a product. Producers, traders, stockists, importers and agents read it too. An advertisement, tender notice or specification request finds the right supplier.
• Launching a product. A new grade, chemistry or formulation is seen at once by producers, distributors, end users, consultants and analysts.
• Selling a service. Consulting, inspection, testing, certification, logistics, warehousing, finance, legal and insurance. Every reader is a possible client.
• Selling equipment. Reactors, columns, extruders, pumps, valves, instruments, automation, laboratory systems and EPC services. The plants that specify and buy them are here. Engineers India Ltd, the Government of India’s engineering consultancy, is a current advertiser on the mailer.
• Recruiting. Senior engineering, commercial, purchase and analyst talent in Indian chemicals reads the mailer every day.

Five readers, one morning

• Daily prices on 376 products: polyethylene, polypropylene, PVC, phenol, acetone, glycols, styrene, benzene, toluene, plasticisers, pigments, solvents and more.
• Forward import line-ups: cargoes due in India over the next 15 to 30 days, by company, port and vessel. See Import Vessel Data.
• Tender flow and contract awards across chemicals, petrochemicals, oil and gas, fertilisers and power: new tenders, extensions, who bid and who won, with our analysis.
• Corporate news digests, India and worldwide: results, board changes, plant operations, capacity and deals, for 30 to 50 companies a day.
• Price commentary: why prices moved, product by product, with separate coverage of China petrochemicals, Indian rubber and fibre, and Mumbai bulk chemicals.
• Chemicals needed: the day’s buyer requirements, typically around eighteen bulk chemicals, with the buyer named for each.

The archive runs to 95,000+ dated bulletins, compiled at our central desk in New Delhi from an all-India network of scouts, analysts and reporters.

Engineers India Ltd is a current advertiser on the mailer, because this is where the purchase heads and engineers who specify EPC services start their day.

We book campaigns month by month. A one-month campaign puts your brand in the mailer every working morning for a month, in the inbox of all 35,000+ subscribers: from Reliance, BPCL, IOCL, Tata Chemicals, BASF and Dow at one end of the audience, to polymer traders in Morbi and SME paint buyers in Mumbai at the other.

• Placements: top banner, mid-letter or footer
• Format and creative size to suit your brief
• Slots are limited by editorial space and go to the first confirmed booking

A verified audience. Every subscriber opted in and can unsubscribe with one click on every send. Readers with company email addresses come from 3,823 named organisations, and we check each domain live: 99.5% currently verify. We share the full A-to-Z list of these organisations on request, when we discuss a campaign; we do not publish it.

A short call is the quickest way to agree dates, format and price.

IndianPetrochem.com is one of four daily mailers published by Indian Petro Group, with the same editorial desk and the same standards. One contact covers campaigns in all four.

• IndianPetrochem.com: chemicals and petrochemicals.
• IndianPetroPlus.com: oil and gas, with import line-ups, tender flow and 1,000+ projects tracked. Recent headline: “TAS India takes L1 as IOCL’s MPPL conversion project”.
• IndianFertilizer.com: fertilisers and agrochemicals, with feedstock imports and tenders across urea, ammonia, DAP and NPK. Recent headline: “Yara: There is a big turnaround”.
• EnergyLineIndia.com: power and energy, from thermal and hydro to renewables, transmission and storage. Recent headline: “The hydro day-ahead market structurally strands zero-carbon peaking capacity”.

• Call: +91 9810156957
• Email: editorial@indianpetroplus.com
• Office: Indian Petro Group, New Delhi

Tell us your company and what you would like to advertise, and we will come back with dates, formats and prices.