Bulletin Updates

Tyre industry: Company on a communication campaign – 27 Jan 2022

Jan 27, 2022

Here is a foreign company introducing a new ‘Drive Your Creativity’ campaign that will focus on communications that highlight the importance of sustainable thinking when it comes to tyres

Essentially, the message being hoped to pass is that everyone can be involved in supporting smart tyre use in a responsible way

India too needs a similar campaign

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